As counterintuitive as it may seem, austere times require - TopicsExpress



          

As counterintuitive as it may seem, austere times require audacious goals. When resources are scarce, innovation is the only route to growth. Remember the 1950s, when Soviet Union took the lead in the space race by sending Yuri Gagarin into the outer space on the Sputnik. Instead of panicking, JFK challenged Americans with a dream: “ We shall put a man on the moon and bring him back before the end of this decade.” Ambitious goals elevate organizational thinking. If we want to build a great nation, we must first dream of building a great nation. VIJAY GOVINDARAJAN Prof at Tuck School of Business at Dartmouth College, USA
Posted on: Wed, 12 Jun 2013 02:26:39 +0000

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