As longtime fans of Aethers sophisticated line of outerwear, we jumped at the chance to visit their first brick and mortar retail location. The recently opened San Francisco shop is uniquely constructed from three shipping containers, and is now home to an even more intriguing inventory system. To maximize space, the Aether team incorporated a custom-built rotating rack that spans all three floors. We sat down with Aether co-founders Palmer West and Jonah Smith about the impetus behind the store and how they are translating a primarily online business into the real world. See more of our videos at hntd.ch/1aC9gQu
Posted on: Thu, 15 Jan 2015 19:42:12 +0000
Recently Viewed Topics
© 2015