Brand Manager at Best Search Recruitment Limited: Job Title: Brand ManagerLocation: Ibadan, Oyo State.Reporting To: Marketing ManagerJob Purpose/Scope:To undertake the day-to-day and medium term strategic marketing of company brands in order to achieve growth-, profit- and marketing objectives, with...Job Title: Brand ManagerLocation: Ibadan, Oyo State.Reporting To: Marketing ManagerJob Purpose/Scope:To undertake the day-to-day and medium term strategic marketing of company brands in order to achieve growth-, profit- and marketing objectives, within a three year planning horizon.Key Responsibilities:1.) Develops short and medium term marketing plans by:Utilising processes and formats as formulated in the Marketing Way.Liaising with aligned agencies and internal customers such as Sales and Category Teams to elicit constructive inputThoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalise on potential opportunities.Drawing up a formal brand plan for approval by Marketing Director and General Manager2.) Manages the marketing mix by:Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.3.) Exercises control over the marketing process by:Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.Developing an accurate monthly forecast for each SKU within the parameters of the company's processes.4.) Progress new product development by:Collaborating with Category Teams, external and internal customers in order to identify potential new product opportunitiesPresenting for approval a formal evaluation of the new product opportunity.Managing and co-ordinating cross-functional activities required to launch product.5.) Liaises with Sales Management by:Monitoring sales performance and collaborating with Sales Management in developing plans that will ensure brand performance in line with agreed budgets.Discussing future promotional and other marketing activities and opportunities.Providing adequate marketing support and information to achieve maximum listings for new products.6.) Liaises with aligned advertising and promotional agencies by:Providing detailed written briefs & reverts for all activities undertaken.Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity. dlvr.it/8FX3qw
Posted on: Mon, 26 Jan 2015 14:09:40 +0000
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