Celeb tour operator Destinology bought by Saga Online travel firm Destinology, which has a host of celebrity clients, has been bought by Saga. Saga is the UK’s leading provider of products and services primarily tailored for the over 50s and has been around for more than 60 years. It announced that it had acquired a majority shareholding in Destinology Ltd which specialises in four and five star holidays to the UAE, Far East, Indian Ocean and Europe. The acquisition will be funded from existing cash resources within Saga’s travel business. Chief executive Lance Batchelor said key senior management at Destinology, which employs 110 staff at its Bolton headquarters, will remain with the business. He said: Destinology is one of the UK’s leading travel businesses with strong expertise in online sales and marketing and award winning service so we are very pleased to have brought the business into the Group. It is an excellent fit with our existing travel brands – Saga Holidays, Saga Cruises and Titan Travel – particularly in relation to the demographic it serves, and will enhance our range of travel offers to customers. He added that the Saga brand has been carefully developed over the past 60 years to become one of the most recognised [...] manchesterinnews/celeb-tour-operator-destinology-bought-by-saga-2/
Posted on: Sat, 16 Aug 2014 18:31:01 +0000
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