Dear Students, Women in Economics and Business is hosting former English Literature major Sarah Gormley 94, Chief Marketing Officer of Girl Scouts of the USA on Wednesday, December 3 from 11:30-12:30 p.m. in Julian 147. She will be speaking about Negotiation. This event is sponsored by The McDermond Center and is free and open to the public. Since lunch will be served please RSVP [email protected]. If you have questions about the guest speaker or the event feel free to contact Jennifer Kopecky [email protected]. Ms. Gormleys biography is listed below. Women in Economics and Business Wednesday, December 3rd 11:30-12:30p in Julian Auditorium Sarah Gormley, 94, Chief Marketing Officer (CMO) of Girl Scouts of the USA Topic: Negotiation ****************************** Biography: Sarah Gormley Chief Marketing Officer Girl Scouts of the USA In her role as Chief Marketing Officer at Girl Scouts of the USA, Sarah Gormley is responsible for leading all marketing initiatives, with a focus on enhancing and positioning the Girl Scout brand for the twenty-first century. Sarah joined GSUSA in 2012 and consistent with GSUSA’s efforts to better serve girls and volunteers, she has built an in-house agency committed not only to prioritizing and meeting organizational goals but also to establishing new ways of measuring results and campaign effectiveness. She previously served as Senior Vice President of Communications and Marketing at Martha Stewart Living Omnimedia. In that position, Sarah developed marketing strategies across the brands portfolio of media and merchandising businesses during a period of heightened media scrutiny. Prior to MSLO, Sarah served as Vice President of Corporate Communications at IMAX Corporation, where she worked closely with the CEO during a critical period for the organization as it transformed its business model and tripled its footprint domestically and internationally. In her role, she managed branding and the development of new consumer-facing campaigns to better position IMAX as a leader in the realm of entertainment experiences. She also directed all communications related to the unprecedented growth of the company’s global commercial theatre network, which included a major expansion in the Asian market. Earlier in her career, Sarah held senior-level positions at National Financial Partners, Fleishman-Hillard, and Edelman Public Relations. She holds a bachelors degree in English Literature from DePauw University and an MBA from the University of Chicago. Best, Sandy _________________________________ Sandy Smith Program Director of the McDermond Center DePauw University 408 S. Locust St., Suite 150 Greencastle, IN 46135 [email protected] Office: 765.658.4024 Cell: 317.847.2888 Fax: 765.658.4856
Posted on: Thu, 20 Nov 2014 03:29:27 +0000
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