Designers are creative people they shouldnt be working for companies to create products similar to already existing products that have proven to sell. To get a bigger diversity of products we should create what comes from within us, from the pleasure of creating. Of course, the consequence could be that youll reach a smaller market with your product. With 1ofa100 you will create only for a small market (100 people), but with a higher reward in terms of money and recognition. This concept will also force you to create again and again but with all the freedom and pleasure you need. Today there are either many designers for the mass-production market - or exclusive designers that sell at unaffordable prices - 1ofa100 offers a solution to this discrepancy. Jop Schrijvers (NL), shoe designer and co-founder of 1ofa100 More about the founding team: 1ofa100/site/about
Posted on: Fri, 31 Jan 2014 10:59:48 +0000
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