Due our particular history & background, its my take that most South Africans, from the farm worker to the intellectual professional analyst expert, take decisions on who and what they support, based on emotional prejudice and related associations, and not on rational evaluation, reason or principle. Arguments are typically used to justify and rationalize a pre-decision based on the subtle emotional prejudice and more than often these decisions are based on what is disliked rather than what is liked. For example, people who have negative emotional prejudice (dislike) of black people, are likely to dislike the ANC, and anything associated with the Black-dominated government. Similarly, people who have negative emotional prejudice (dislike) of white people, are likely to dislike the DA, and anything associated with white preferences. This is slowly and organically changing, but still the dominant influence in much of the choices of South Africans. Prejudice is significantly influence by self-identity, and what is familiar and known. People will almost always have a bias towards what they regard as their own. People who have relinquished stereotypical self-identification, and ventured beyond the known and the familiar, are unlikely to continue to be enslaved by emotional prejudice, and more likely to adopt particular life principles that informs their worldview and localized perspectives. Even our choice of whether we are pro or anti Oscar Pistorius is influenced by emotional prejudice lol:-)
Posted on: Tue, 15 Apr 2014 05:46:34 +0000
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