Emphasizing racial ambiguity is a part of the marketing strategy - TopicsExpress



          

Emphasizing racial ambiguity is a part of the marketing strategy that companies use to expand its consumer base by allowing a greater number of consumers to connect to the product by making the person endorsing it racially ambiguous. You dont know if she is White or Black or both or none of the above. So more people can connect to the product because the person endorsing it represents a piece of all of us. Is this the new face of America? The psychology of business...I am not the only one who wondered if she was of mixed heritage. https://youtube/watch?v=ifvRgJMfop4
Posted on: Sun, 23 Nov 2014 06:49:24 +0000

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