Facts: If you’re a small business that’s weighing the - TopicsExpress

Facts: If you’re a small business that’s weighing the benefits of advertising vs. public relations, here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy. When a consumer sees third party coverage of a product or service, it is perceived much differently than a traditional advertisement. When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement. #RÊN 👑👑

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