From the exact MONETARY value, to the types of clients you attract — Your face is your brand image. If you put on a game face that isnt your authentic image, your brand will show up disconnected and lacking coherency on all levels. When the camera rolls and the lights turn on YOU, what image are you intentionally projecting? Is your fake smile the one that lights up because you need to sell your stuff? Or, is the REAL you lighting up because you are being true to what youre selling. Simple internal question; Complex external answer. Now, integrate the two — this is branding you.
Posted on: Fri, 26 Sep 2014 23:05:49 +0000
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