How would you like to get this in the mail... An off-and-on customer of OfficeMax, Mike Seay has gotten the office supply companys junk mail for years. But the mail that the grieving Lindenhurst, Ill., father said he got from OfficeMax last week was different. It was addressed to Mike Seay, Daughter Killed in Car Crash. Strange as that sounds, the mail reached the right guy. Seays daughter Ashley, 17, was killed in a car crash with her boyfriend last year. OfficeMax somehow knew. And in a world where bits of personal data are mined from customers and silently sold off and shuffled among corporations, Seay appears to be the victim of some marketing gone horribly wrong. I’m not a big OfficeMax customer. And I wouldn’t have gone there and said anything to anybody there about it [the car crash]. That’s not their business, Seay, 46, told the Los Angeles Times in a phone interview Sunday. In a statement, OfficeMax said the mailing is a result of a mailing list rented through a third-party provider and offered its apologies to Seay. A spokeswoman told The Times on Sunday that the company was still gathering information about what had happened.
Posted on: Mon, 20 Jan 2014 18:44:23 +0000
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