In celebration of Giordanos 25th anniversary in the country, music icon Rico Blanco joins the brand in creating a WORLD WITHOUT STRANGERS. Giordano gathered thousands of photos of different individuals through our Who Are You? Photobooth Caravan mall tour to create this video for our World Without Strangers campaign. Giordano aims to bring World Without Strangers into peoples consciousness, for it to be the first thing that comes to mind when thinking about their brand. World Without Strangers has always been what Giordano stands for since the brands beginnings in Hong Kong. It is a brand for everyone, everywhere. Its simplicity and timeless quality transcends differences and preferences. Every piece is a building block to any wardrobe that comes to life with the wearers personality and taste. Rico Blanco has established himself in the music industry hits after hits from his early days with Rivermaya to his solo career. This year, Giordano welcomes him on board as he helps deliver Giordanos message through his latest single aptly entitled, World Without Strangers.
Posted on: Wed, 09 Jul 2014 07:31:41 +0000
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