In this week’s edition of my e-newsletter, The Brilliant Report, - TopicsExpress



          

In this week’s edition of my e-newsletter, The Brilliant Report, I quote from a very interesting new book by Sendhil Mullainathan and Eldar Shafir, titled Scarcity: Why Having Too Little Means So Much: “Scarcity captures the mind. Just as [people who are hungry can only think about food,] when we experience scarcity of any kind, we become absorbed by it. The mind orients automatically, powerfully, toward unfulfilled needs. For the hungry that need is food. For the busy it might be a project that needs to be finished. For the cash-strapped it might be this month’s rent payment; for the lonely, a lack of companionship. Scarcity is more than just the displeasure of having very little. It changes how we think. It imposes itself on our minds . . . Scarcity is not just a physical constraint. It is also a mind-set. When scarcity captures our attention, it changes how we think. By staying top of mind, it affects what we notice, how we weigh our choices, how we deliberate, and ultimately what we decide and how we behave. When we function under scarcity, we represent, manage, and deal with problems differently.” As Mullainathan, a Harvard economist, and Shafir, a Princeton psychologist, point out, “scarcity” can refer to a lack of any quantity we value. I’m especially interested in their research on what happens to the way we think and act when we have a scarcity of time. When we feel time-pressured, the authors note, we tend to “tunnel” in on the project that’s most pressing, ignoring other tasks that are “important but not urgent.” We need, they say, to find ways to expand our “mental bandwith” so that we can take a more encompassing view of what has to get done and how best to do it. Read more, and share your thoughts, at the link below . . .
Posted on: Mon, 16 Sep 2013 19:39:49 +0000

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