Jeep Australia has a lot of explaining to do since its mobile app contest got hacked. But the competition proved to be a marketing disaster, attracting the attention of the ACCC and threats of a class action lawsuit from would-be customers. Phone numbers for Jeep’s competition lines were leaked onto online forums well before the contest started. Disgruntled customers say the competition did not run as advertised, with feedback on Jeep’s social media channels describing the contest as a “Great idea but poorly executed” or “pathetic” and a “total scam”. More than 400 people have joined a Facebook group named “Jeep Fiasco Class Action Lawsuit” and a further 500 are in another group claiming the promotion was a scam. drive.au/motor-news/dont-hold-back-angry-contestants-label-jeep-contest-a-scam-20140714-zt6og.html
Posted on: Fri, 25 Jul 2014 18:25:00 +0000
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