Lead Generation Basics: How do you increase leads? Determining your target market is your first job as a business owner This E-Class officially marks the beginning of Step One of the five-step process, which shows you to how to bring a high number of qualified leads into your business. Qualified leads are the group of people who are most likely to buy from you - they have a current need, problem or desire that your offering will solve or serve. These people are your target market, or ideal customers. Qualified leads are generally easier to convert into customers, so a high number of qualified leads mean a high conversion rate and, of course, more sales. Generating qualified leads will make it easy to boost your conversion rate, because your prospects will already want or need your service. A target market is simply a group of people with something in common - things like age, gender, opinion, interest, or location, - who will purchase a particular product or service. Your market can be broad or specific in scope, and it is unique to each business or industry. When you set out to identify your target market, you need to find the group of people that has these four characteristics: They have a particular need, want or desire. They have the financial ability to purchase your solution to their need, want or desire. They have the power to decide to purchase your product or service. They have access to your business, through a physical location, Internet or catalogue Now to get started take a product or service in your business and work out who the ideal target market would be for that item. If you would like to see the full eClass then join our eBusinessCoaching.au website.
Posted on: Fri, 27 Sep 2013 22:01:13 +0000
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