Lead > Contact > Show > Sell (LCSS). That is the very definition of Automotive Inbound Marketing. Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any success? Marketing is a conversation. The start of that conversation is a lead. If you’re relying on lot traffic alone, you are not maximizing your sales potential. By not seeking those conversations prior to the customer coming onto your lot, there is no way to know their motivations for being there. If you don’t know their motivations, then you are simply along for the ride. It’s much easier to sell a vehicle when you have information prior to the customer arriving, wouldn’t you agree? The dealerships that understand the LCSS process are the ones who are selling more cars. Ask yourself this question: “In today’s connected world, how do you expect to compete if you ar...
Posted on: Mon, 21 Jul 2014 14:33:33 +0000
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