Marketing Manager: Category : Administrative/Clerical Location/City : DC - Washington Id : 3028222 Job Type : Direct Hire This is a premiere medical nonprofit association, has a fantastic opportunity for a highly motivated Marketing Manager who brings solid experience developing, managing, and executing marketing strategies.Responsibilities: Serve as primary contact to stakeholder and manage the development and execution of strategic and tactical marketing plans. Lead initiatives in support of program goals including selection and implementation of marketing tactics using all appropriate channels including, but not limited to, email, digital & print advertising, and social media. Execute brand and design development, customer segmentation, messaging and copywriting, test strategies, and refine creative to optimize results for ASCO journals marketing communications. Work with Director and Publisher to manage global institutional sales agents, through continual monitoring of performance for optimal cost/benefit to ASCO. Support the management of over 2,000 non-member subscriber accounts representing a multimillion dollar revenue goal. Work with MLS marketing analyst to track, measure and analyze performance of marketing programs and institutional sales agents. Detect and diagnose areas that require course correction. Create and manage expense and revenue budgets. Contribute to intelligence gathering efforts and serve as point person for market research activities. Implement content marketing strategy to drive readership and usage of journal content at article- and issue-level. Work cross departmentally to ensure consistency in messaging and coordinate the timing of communications to help increase the reach and effectivenessTo qualify for this position, the candidate must possess: Bachelors degree in Communications, Marketing, or related field 7+ years previous experience in the publishing and/or association industry Experience with developing and executing successful marketing campaigns Outstanding writing and oral communication skills Ability to effectively juggle multiple and competing prioritiesThe ideal candidate will also possess: Prior experience working with a custom CRM systemThis is a stable, forward-thinking, growing membership organization that operates in a results-focused work environment similar to a ROWE in which employees are evaluated on performance outcomes, not presence or time. This is an Alexandria, Virginia-based position. dlvr.it/81YdCw
Posted on: Mon, 05 Jan 2015 19:59:18 +0000
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