NYPD Twitter campaign backfires This was the original tweet - TopicsExpress



          

NYPD Twitter campaign backfires This was the original tweet posted by the NYPD asking for users photos A plan by the New York Police Department to use Twitter to boost its image seems to have backfired. Users were asked to tweet a photo of themselves with officers and add the hashtag #myNYPD as part of a social media campaign. But instead of a steady stream of friendly photos, the hashtag was quickly adopted by users posting images of possible police aggression. The NYPD said: Twitter provides an open forum for uncensored exchange. The original tweet was posted on the NYPDs Twitter feed on Tuesday. Featuring two smiling officers and a member of the public, it encouraged users to send in similar photos. But while several people did so, the hashtag was also picked up by others who used it to identify tweets containing photos of the NYPD in more hostile situations. By Wednesday, the hashtag had become one of Twitters top trending terms.
Posted on: Wed, 23 Apr 2014 11:53:16 +0000

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