Repeat after me: You are not your buyer. Not now, and not in 2015. It’s two days before the new year, and I’m doing exactly what you are: Dicking around on the internet and calling it “downtime.” It’s absolutely PHENOMENAL. But, as we all prepare to become supermodel trazillionaire cigar-smoking business moguls in 2015, there is one thing I want to encourage you to do, right here, right now, before you slug the last of the egg nog and run around with streamers on your head. And that is to listen up. Maybe you’ve been preparing for a big launch in January. Maybe you’ve been re-structuring your pricing model. Maybe you’ve been plotting new service offerings. Maybe you’re entirely re-doing your website. Whatever it is, you’ve probably been making every decision from inside your own head, am I right? Your own perception of what people might want. Your own perception of how much people will pay. Your own perception of what will sell (and what won’t). Your own perception of what people need to hear. But – and allow me to insert a brief awkward moment here – how many times have you actually asked somebody in a position to actually buy from you…what they wanted? How many times have you, instead, spoken for them, over them, and on behalf of them? And how many times have you based critical business decisions on your own past experiences, your own buying power, your own preferences and your own fears…instead of theirs? Do not forget: You are not your buyer. And that means something. *** Read the rest of todays post on the blog: themiddlefingerproject.org/repeat-not-buyer/
Posted on: Tue, 30 Dec 2014 23:08:23 +0000
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