Research: Public relations problems are not solved by guess work. PR practitioners carry out formal research h to obtain information that is vital to planning. Strategic planning: Public relations practitioners who operate at the top level participate in the formulation of organisational missions, policies and goals. . Management and administration: Public relations practitioners engage in management work. Public relations is a distinct management function which helps to maintain mutual lines of communication between an organisation and its publics. PR practitioners manage people, businesses, and events. Corporate counselling: Public relations practitioners advise management on matters concerning their organisations’ relationships with their various publics. Organising special events: The organisation of events, such as trade fairs, trade exhibitions, `press conferences, fashion shows, factory tours, special observances (e.g. mothers’ day) AGMs, etc is part of work public relations practitioners do. Speaking: To represent their organisations, PR practitioners do engage in speaking assignments of different kinds for different publics. For example, your organisation may be invited by students who are studying a subject that underlies the work of your organisation to give a public lecture during their career day. Coaching: PR practitioners also engage in training and coaching top management staff on public speaking and press interviews. Crisis Communication: A very special type of work that PR practitioners do is helping their organisations to resolve crises whenever they occur. They do this essentially by managing the flow of information between the organisation and the public, via the mass media, and by advising management on what to do and how to do it, so that the crisis is not aggravated. To practice preventive public relations, it’s necessary to plan extensively to avoid crisis, but since crisis must occur, it is your duty to counsel management in crisis situations.
Posted on: Fri, 19 Jul 2013 09:54:29 +0000
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