Retailers Can Bag More In-Store Sales by Taking Stock of Digital Shoppers Digital has taken charge of shopping today as consumers are spending more of their time using digital devices to pre-shop before they purchase in-store. Many retailers aren’t realizing the importance of these interactions and they’re leaving shoppers disappointed that the digital promise is not delivered on-premise. Yet with digital driving 36% of in-store sales, retailers are risking $1.1 trillion by not making the most of the mobile and social media experience. In fact, a new Deloitte Digital study shows that stores are focusing more on m-commerce sites and conversions than the value of the virtual journey. And it’s that customer journey through mobile, social, and other digital channels that truly determines how shoppers spend. #DigitalMarketing
Posted on: Fri, 09 May 2014 12:45:00 +0000
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