Seizing peoples attention on Sunset Boulevard in Los Angeles is no easy feat. But a billboard depicting a U.S. soldier and a Muslim woman has managed to do just that. The ad for SnoreStop sleep aids is meant to emphasize how the product can save couples. Between the hashtag #betogether and the slogan Keeping you together is a soldier embracing the woman, whos wearing a wedding ring. [The ad] is trying to shock you into looking at it, observer Jan Clair told CBS Los Angeles. We want to show couples that you normally dont see in advertising, SnoreStop spokeswoman Melody Devemark told the station. People feel that we are trying to misuse the image of military servicemen. I think they dont understand that there are couples like this that do exist. Fox 5 in San Diego reported that the campaign was inspired by a real-life veteran named Jamie Sutton and his wife, Aleah. In a behind-the-scenes YouTube video, the company says it wanted to celebrate diversity and generate publicity in the process. Early reactions on trade publication AdWeek were positive, with some calling the ad excellent and cool. The Council on American-Islamic Relations also gave the advertisement a thumbs-up. If you have Muslims in an ad for a product thats not about religion or not a PSA, its a sign that were accepted as a cultural norm, a spokeswoman for the organization told The Huffington Post. More of the billboards are going up in San Diego, Houston, Salt Lake City, New York City and elsewhere.
Posted on: Mon, 04 Nov 2013 08:41:02 +0000
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