Social Media Goals For Wineries From ClickZ Marketing (3/21/14) - TopicsExpress



          

Social Media Goals For Wineries From ClickZ Marketing (3/21/14) The Hierarchy of Social Engagement Value Engagement is considered to be the number one goal for brand marketers on social — above even sales, service, and lead generation. The value of a single click — a like or a retweet — only comes with huge volume. Indeed, the display advertising industry is built on this principle. At the other end of the scale, participation that requires thought on the part of the fan, that results in a fan sharing their participation, that calls out for a fan to create and deliver content, will make up for potentially lower volume with higher inherent value. Brands need to understand the difference, and measure accordingly. Author Roger Katz measures the difference kinds of activities and what value companies should be getting from each. If most of your activities are not even getting likes or retweets than you are below what Katz deems meaningful enough to measure. Yet those wine people who are getting actual engagement are so far ahead its not funny, but that does happen without setting up goals. What are your goals? clickz/clickz/column/2335241/the-hierarchy-of-social-engagement-value?utm_term=&utm_content=The%20Hierarchy%20of%20Social%20Engagement%20Value&utm_campaign=CZ.Social.Cat.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updates
Posted on: Tue, 25 Mar 2014 19:02:29 +0000

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