Supreme compliment for TF Est. 1968 T-Mechanic voted pen of the year by Pen World The publishers of the leading American magazine title dedicated to writing implements pay tribute to the Geneva brand TF Est. 198 and applaud the work of its American distributor, Alexis Sarkissian. Unveiled for the first time at BaselWorld 2014, the Roller T-Mechanic, a writing implement inspired by the traditional watchmaker’s craft, has shot to the top of one of the highest-profile platforms in the world of writing instruments. The prize launched by the famous specialist American journal is now an industry benchmark. The magnificent crystal trophy thus takes pride of place at the brand’s Geneva headquarters, to the immense pride of Freddy Tschumi, the original founder of TF Est. 1968 Genève. The play on transparency echoes that of the open glazed sides of the T-Mechanic, which leaves open to view the workings of a genuine series-produced watchmaking mechanism. « T-Mechanic voted writing instrument of the year 2014, in the ‘no fountain pen’ category » This supreme compliment coincides with the brand’s breakthrough on the American market: ‘Initially spotted by watchmaking aficionados and watch collectors, the brand TF Est. 1968, an iconic symbol of Swiss manufacture and trendy luxury, is increasingly attracting the eye of other consumer targets and enthusiasts. Customers range from fans of writing instruments to all those who consider modern elegance in an accessory to be important down to the last detail’, stated a highly emotional Alexis Sarkissian, founder of TWI, Totally Worth It, the distributing company for the brand TF Est. 1968 in the US, Canada and the Caribbean. And the winner is... Organised by the publisher of Pen World and his team and held in the presence of The Watch Journal, the awards evening went off with a bang on 1st June 2014 at the Wynn Hotel and Casino Las Vegas. The venue is one where the Swiss brand, known for its cufflinks, writing implements, key rings and watches, feels especially at home with its collections dedicated to the gambling world. TF Est. 1968, thanks to its first participation in the contest, thus joins the highly elite circle of past winners, who include Mont Blanc, Pelikan, Visconti and Omas...
Posted on: Tue, 15 Jul 2014 09:34:14 +0000
Trending Topics
Recently Viewed Topics
© 2015