The Gazron Stop and shop will have the best butcher shops as we will be employing a curious and courteous staff who know how to break down sides, age meat properly, and achieve specific cuts, carving in ever-increasing increments to get the slice or chop or wing you want. Are butchers consider the life of the animal, what its been fed, and how its been treated from farm to table. The result: Fresh cuts, deli meats, sausages, terrines and charcuterie that you can configure at home, or oven-ready entrees that will bring ease to lunch or dinner. How Gazron Stop and shop will open its butchers shop Butcher’s shops are an institution, providing fine cuts of meat and an expert service. While supermarket deli counters have eaten into the market in recent years, butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key to being a successful butcher, along with sound business sense and dedication to creating a brand based on fundamental principles. Why Gazron will have the best butcher? Generally, because Stop and shop butcher’s shops are run by people that are: passionate about providing good quality meat interested in the animal’s journey from field to table keen to provide a personable and expert service knowledgeable about carcass processing and different cuts of meat interested in food supply issues Working with meat can be messy, which makes a passion for butchery a must if you are working or running a Stop and Shop butcher’s shop. Our team handels all aspects of the butcher shop with care and consideration with a team who has many years of experience. Gazron Identified the competition in the Philippines In order for our butcher shop to be successful, we need to remain competitive among other offerings in the region. With the enormous buying power of supermarkets, and the rise in supermarket deli counters, you may think it’s impossible to remain competitive. On price, you’re probably right. However, most people who use independent butcher’s shops are less interested in the price of the product than the quality. Our main competition will be other butcher’s shops and dedicated markets, alongside farm shops and farmer’s markets. Price will be a differentiator, but not the only one. The provenance of the meat, the type of meats offered, the personality of the butcher – these will be considered by the Gazron potential customers. Building a brand that offers superb-quality meat alongside expertise and personality is the way Stop and Shop will succeed as a butcher shop – it’s true that the numbers of customers visiting butchers has declined but the remaining customers are loyal and know what they want. What will we sell? We will provide different cuts of major meats including lamb, chicken, beef and pork, alongside more processed varieties including sausages and black pudding. As well as these core products, we will also supply and stock pies and sausage rolls. However Stop and Shop will concentrate on our core meats and focus on profitability and brand; will will branch out in the future. However, our business is located in a popular location and we will have heavy traffic for sales so we will be stocking prepared items such as sausage rolls and other cooked food like sausages and hotdogs in our deli section as well as fresh sandwiches. Where will your meat come from? One of the main reasons people visit butchers instead of supermarkets is concern over the provenance of the meat they buy. While supermarkets often have less transparent supply policies, Stop and shop butchers will be known for their relationships with local farms and we will be able to provide information as to the life of the animal, the slaughter method used, and any other information related to ethical concerns. A commitment to ethical provenance is one of the strongest decisions you can make when becoming a Stop and shop butcher. Every day people are becoming more aware of ethical issues surrounding food sourcing and are increasingly demanding that their suppliers conduct their work ethically. Operating a transparent supply policy, and demanding high-welfare standards from your own suppliers, is a great way to help gain customer loyalty and trust. Occasionally you’ll find a low-price, lower-quality butcher (with basic or zero attention made to ethical provenance) in locations with heavy footfall as the large customer base means the butcher does not need a strong unique selling point (USP) to gain custom i.e. people do not need to make a special trip. However, these businesses do not fare as well as they used to, as people demand higher environmental and ethical merit from their suppliers. At the same time, the low-cost of supermarket meat makes these types of butchers a more risky proposition. Halal and kosher meat Selling halal and kosher meat may be extend to our target market. but it’s really an over-arching decision for the whole of our butchers as it may dilute our offering to sell it alongside ‘western’ meat. There are also ethical considerations in place – due to the method of slaughter used for halal and kosher meat – which may be incompatible with your provenance guidelines. Generally-speaking, Stop and Shops halal and kosher butchers have made the decision early on when we opened to ensure all products meet these guidelines, in order to give customers confidence in our ability. We will open the Gazron deli and butcher shop this week . I hope everyone will come join us and buy some of our top quality meat with the best prices in town. God Bless Ronald Flynn
Posted on: Sun, 02 Nov 2014 09:34:34 +0000
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