The India smartphones market saw the entry of two local vendors - TopicsExpress

The India smartphones market saw the entry of two local vendors amongst the Top 3 positions for the first time, displacing Tier 1 international players. This shows that market dynamics have changed in the India smartphones segment. One of the key reasons for this is that a large number of featurephone users are migrating to entry-level smartphones. A significant proportion of these were already using the devices of local vendors and preferred to continue with a smartphone of the same brand. Thus, local vendors have been able to introduce their new smartphone offerings to this ‘captive’ customer base.” “The trend of dominance of the India smartphones market by local vendors is likely to continue during the coming year. It is expected to sustain, till such time as one of the Tier I international players like Nokia, BlackBerry, HTC or Sony Mobiles launch a sustained marketing and promotion drive to regain share or introduce a new, potentially disruptive mobile device technology

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