The automotive sector stands out through its very long customer - TopicsExpress



          

The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a continuous and individual dialogue throughout the entire lifecycle, even over a period of several years. In a free report artegic AG demonstrates the benefits of email marketing in the individual customer lifecycle phases of the automotive market.
Posted on: Mon, 08 Dec 2014 12:28:56 +0000

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