Traditional data and practices from TV advertising are making - TopicsExpress



          

Traditional data and practices from TV advertising are making rapid incursions to influencing the online video world. Xaxis Audience and Strategy Manager Evan Hanlon say that “in 2013, we saw the first step in that evolution. One of the key pieces we were able to figure out with Kantar was helping to bring this wealth of data being generated by TV buys in to the digital ecosystem.” This video was filmed at Beet.TV’s TV Programmatic Summit hosted by Xaxis and presented by Videology Group. Watch here: beet.tv/2013/12/xaxishanlon.html
Posted on: Wed, 15 Jan 2014 17:00:01 +0000

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