We are VERY happy to welcome Joe Elkins, Brand Marketing Manager Bestival Camp Bestival & Get Involved to AIF Seminar: Festival Marketing & Promotion tomorrow! As a festival and music loving individual with a creative thirst running through his core, its no surprise that following a BA Hons in Design, Branding & Marketing at the University for the Creative Arts Joe went knocking at Bestivals door. Seven years on, Joe sits as Brand Marketing Manager across Bestival and Camp Bestival for co-founders and in house agency Get Involved. Running all aspects of both events multi-platform campaigns, he has been be part of a team that has helped the boutique treasure grow to its current 55,000 capacity as the summer closing party with a family offshoot to boot. Alongside side his marketing responsibilities Joe pops up on many a festival site throughout the summer working for Get Involveds brand partnerships division. Previous events include Rockness, Cornbury Festival, Wakestock Festival and Snowbombing. Tomorrow, following Bestival’s penchant for exploring everything via the medium of the A-Z, will examine how the growth of the Bestival brand has seen its marketing and promotion channels evolve to become an engaging year-round conversation between a group of like minded music and festival loving individuals. Covering everything from the events’ adoption of social and digital platforms and the continued importance of more traditional mediums across the marketing mix through to the creation of ever-evolving creatives which have become synonymous with the brand, Joe will give an intriguing glimpse into the creative world of the Bestival team. Last chance to get tickets! aifseminars.eventbrite.co.uk/
Posted on: Tue, 29 Oct 2013 18:27:22 +0000
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