We were all shocked yesterday by Ford Motor Companys announcement - TopicsExpress



          

We were all shocked yesterday by Ford Motor Companys announcement theyll not be involved in V8Supercars beyond next year. Ill have more to say about that in my V8Supercar column tomorrow. But when you consider the message from top US Ford Execs (in the YouTube clip here), whats different here in Australia? There will be a new direction (theres a White Paper being published tomorrow) for our premier category and that will create some amazing marketing opportunities. I wonder about the effectiveness of Fords Marketing Managers ability to read the play, and their captive and potential customers? Take a look at the video for how they see it in the US. Cheers JB youtu.be/CY7xUimBWFo
Posted on: Tue, 02 Dec 2014 06:04:38 +0000

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