Weve topped up our Palas Jewellery just in time for Christmas rings, charms,bracelets..... A Little bit about The Palas C E O and Designer Anna Diamond... A South Australian Success... The Palas story goes back to 1996 when my sister Eran and I, both then in our early 20’s, spotted a gap in the retail market for unique jewellery. We were young, we were excited, we had design qualifications and some business experience and we took the plunge – our perhaps naive fearlessness and inherent self belief the driving forces. We designed a small range of just 30 earring styles, developed an off-shore manufacturing base and launched the collection at our first Sydney trade show. Palas Jewellery was born. In Eran, I had a dear sister, a best friend and an ideal business partner, whose beautiful creative stamp gave Palas its original styling and was reflected in all of our products. When Eran passed suddenly in 2007, I’d be less than honest if I didn’t confess that I seriously contemplated walking away, putting the Palas Jewellery chapter behind me. Thankfully, I found the courage and the strength to continue, knowing that I owed it to Eran, and myself, to keep our shared dream alive. I have since reinvented the collection, allowing my spiritual influences to shine through in the designs that are filled with light and love and feature positive words of friendship, affection and protection. The emotional and personal nature of the jewellery has become the ‘signature’ of the Palas Jewellery brand, which today comprises a portfolio of over 3000 unique and beautiful creations. The range is constantly evolving and is retailed through more than 500 jewellery, lifestyle and fashion stores across Australia, New Zealand and Japan. Mid-range price points (RRP$27 - $44) position Palas Jewellery as the perfect ‘impulse buy’ that is not only good value but also very beautiful in quality and sentiment. I am continually inspired by the artistic ingenuity of my Indonesian manufacturer who shares my focus of creating jewellery filled with love, passion and integrity. All designs are hand crafted in solid sterling silver, solid brass and bronze by traditional Indonesian artisans drawing on centuries of jewellery making skills coupled with modern day ethical production standards. Palas is reflective of today’s growing consciousness to inspire, grow, share and communicate love and positivity across all aspects of life. Palas continues to fill a niche in the Australian market for jewellery that has the purpose of connecting emotionally with the consumer. The feedback I receive though our social media conversations shows how deeply Palas connects with people, some brought to tears when they find a charm that speaks to them. This means so much to me and inspires my future designs. Palas continues to be known as an emotional and spiritual jewellery brand that ‘owns’ this sector of the Australian market with the potential to fill that space internationally. Evolution of charm options (some 200 per year to add to the 500 current styles) have Palas fulfilling the goal of providing a charm for every moment in life that you would buy a greeting card for. I am so proud to have developed a brand that reflects my own life experiences, personal growth and passion for business – one that is full of integrity and sincerity and touches the hearts of so many people. That is a great feeling. You are as much a part of the Palas Jewellery designs and success as I am – thank you.
Posted on: Tue, 16 Dec 2014 10:14:05 +0000
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