Why you shouldnt bombard your audience with the same message on multiple platforms If youve been merrily copy-pasting the same bland marketing message across all the social media platforms youve signed your brand up to, as its the best way to reach all potential customers, read this quickly, before you do more damage. Annoyed, Thats the top response I received when I asked my Facebook followers how they feel when theyre hit by the same message from the same brands on a number of different communication platforms. So marketers need to ensure theyre getting the most appropriate message across to their intended audience on the most relevant platform, without stoking their wrath. But its more complicated than it sounds. Instead of panicking and changing your business goals to suit a platform, you rather come up with one strong brand message and then adjust wording to suit the specific audience and platform, and to always consider that before distributing content. You need to be in spaces that add value to your consumers.
Posted on: Wed, 08 Oct 2014 09:00:00 +0000
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