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Measuring social media ROI has always been a huge for a lot
Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social m...

Just take a moment and think about the last few “About Us”
Just take a moment and think about the last few “About Us” sections you’ve read through. How many of them meandered so far off course they veere...

While some businesses may be upset about the newest Facebook
While some businesses may be upset about the newest Facebook updates and changes, many of us are not. These changes prompt marketers to reevaluate how...

The iPhone 6 and iPhone 6 Plus as well as the Apple Watch are just
The iPhone 6 and iPhone 6 Plus as well as the Apple Watch are just some examples of the movement toward mobile-centered technology. According to Mary...

The search-marketing environment that we live, communicate, and
The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, a...

Your website is a lead generation and branding mechanism, creating
Your website is a lead generation and branding mechanism, creating new business opportunities for you. You can judge its value (like a quarterly emplo...

Negative SEO is real. It is possible to damage, if not destroy, a
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negati...

Have you ever wondered why you should have that 404 Not Found
Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up...

Many marketers are an old-school lot, fancying themselves Mad Men
Many marketers are an old-school lot, fancying themselves Mad Men even in the digital era. Thus, embracing technology is tough. True, CMOs are beginni...