How To See Why A Facebook Advertiser Is Targeting You! Did you know that you can look at any ad on Facebook and find out the main reason its being shown to you? Facebook offers advertisers a vast array of targeting parameters - everything from the Pages youve liked, the interests youve expressed, the websites you visit in any browser or on mobile, as well as a plethora of data provided by third party companies with which Facebook has a relationship. Earlier this year, Facebook unveiled the option for users to dig into their individual ad preferences, and edit them in order to see more relevant ads. This video takes you on a walk through several ads on both mobile and desktop to help you understand (and edit) the ads you see. The video has many helpful tips for users, including editing your ad privacy settings and even opting out altogether from certain targeting parameters. Plus, fellow businesspeople and advertisers will get value from this video. If youre not already regularly checking out the Why am I seeing this? feature, you might want to start -- its incredibly informative. Btw, I have seen many ads that are targeted to me because the advertiser has added me to a list -- with my permission. Yet, I know for an absolute *fact* that I did not sign up with that company/advertiser. Hm. Not cool. How about you? What have you found? (Let me know in the comments below once you check a few ads!) Btw, the Why am I seeing this? option is on every single ad whether you see it on desktop or mobile News Feed, or right hand side on desktop. See more about controlling the Facebook Ads you see here: facebook/about/ads [NOTE: Facebook points out that, Managing your ad preferences is only possible in some areas right now. Per Facebooks announcement back in June 2014, Ad preferences will start rolling out in the US in coming weeks and we are working hard to expand globally in the coming months. See: https://facebook/business/news/improving-ads-on-facebook] Please do share this video with your friends and fans. If youd like to include all or part of this written narrative, youll need to copy and paste... thank you so much! #FacebookAds #FacebookPrivacy #FacebookTips
Posted on: Tue, 23 Dec 2014 00:47:46 +0000
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