---------------Suggestions for MKT 101 Section:6 Final - TopicsExpress



          

---------------Suggestions for MKT 101 Section:6 Final EXAM----------------- 1) What is product? 2) Level of products and services? 3) What is product quality? 4) What is brand? 5) What is a product line? 6) What is brand equity? 7) What is value based pricing? 8) Types of cost? Fixed, variable and total cost? 9) Describe the experience curve? 10) What is price elasticity of demand? 11) What is the promotion mix? 12) Describe the steps in developing effective marketing communication? 13) Describe the objective of advertising? 14) Describe about developing advertising strategy?
Posted on: Tue, 15 Apr 2014 15:58:46 +0000

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