--- Director of Product Marketing --- SimilarWeb is a global leader in providing digital insights to marketers and business analysts worldwide. We are looking for an experienced Product Marketing Manager who is also an expert in the online and mobile marketing world. As a Product Marketing Manager you will be responsible for the outbound product activities of the company. You will craft the messaging and positioning of the products. You will conceive and develop innovative marketing programs, in collaboration with the marketing team, that drive demand. You will develop product launch pricing, be an expert in buyers, what is their buying criteria and transferring that knowledge to the sales channels. Responsibilities: • Develop product positioning and messaging that differentiates our product in the market • Sales & marketing enablement – communicate the product value proposition to the sales and marketing team and develop sales tools to support the selling process • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the launch plan • Market intelligence – be an expert on the needs of online and mobile marketers as well as business analysts: how they buy and their buying criteria; be the expert on your competition and how to be on top of them. • Pricing development - Develop the companys pricing strategy based on data and facts, using sales and marketing recommendations as well as revenue projections מיקום: Menachem Begin Road, תל אביב יפו, ישראל דרישות התפקיד: • 5+ years of software product marketing experience (include at least 2 years for SaaS offering) • Bachelors in business or marketing • Very strong written and spoken communication skills (English) • Willing to travel 25% of time • Peoples person and excellent management skills to interact with staff, colleagues and third parties
Posted on: Thu, 25 Dec 2014 10:37:24 +0000
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