03.11.14 Confessions of a Putin Spin Doctor This publicist’s firm took millions from Russia to soften its image, but “we were utterly powerless to affect the way the Kremlin news machine works.” Since 2006, Ketchum, a New York based public relations firm, has billed millions of dollars to the Kremlin to advise and assist Moscow with improving its image in the West. Now, when Russia’s reputation is at its lowest since the cold war, one former employee says the client is probably not getting its money’s worth. If you go to the website for Ketchum, the Kremlin’s top PR firm in America, you won’t find many clues that the public relations powerhouse represents one of the more loathed regimes on the planet these days. In a section on the firm’s work, the website touts campaigns it has waged for Delta Airlines, Barbie dolls, Cottonelle toilet paper and Haagen-Dazs ice cream. But there is nothing however on Ketchum’s work on behalf of the Russian Federation or the state-owned energy concern, Gazprom. thedailybeast/articles/2014/03/11/confessions-of-a-putin-spin-doctor.html
Posted on: Wed, 12 Mar 2014 00:47:54 +0000
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