10 Tips for Online Strategy of Your Real Estate Business 1. Be mobile 89% of all real estate visitors use mobiles throughout their research, so it worth optimising your website for smartphone screens. It’s important to note that those who search for rentals are more likely to use mobiles than those who search for properties for sale. If your business is promoting holiday lets you might even consider creating a mobile app. 2. …and don’t forget tablets 25% of all smartphone users have a tablet and they seem to prefer this kind of device for real estate search: the growth of tablet usage for real estate search is almost double that of smartphones during the past year. When optimising your website for little smartphone screens, don’t forget to check how it looks on tablet. 3. Add click-to-call links Another important tip to remember when optimising content for mobiles is to add a click-to-call link to your website and to you email signature. It will save your potential client time, and that is very important in a busy world. 4. Add amazing photos Good professional visual content is crucial for your real estate business. Don’t hesitate to spend a little more to hire a professional photographer. Relevance uses Pascal Pronnier for all real estate photography. The fantastic shots of properties on your website will receive 61% more views and 98% of buyers consider photos to be the most useful part of a description. 5. …and video There can never be too much good visual content for descriptions of properties. Don’t forget to add a short video about the house or apartment and its neighborhood – 54% of all buyers prefer to see the video on the website. Make sure your video is short, informative and good quality. 6. Optimise your keywords 94% of search requests that consider real estate start from the region or city name, so you’d better keep it in mind when choosing the keywords for your website pages. Another tip for considering keywords is to use long, 4-5 word keywords that are less competitive and more targeted. 7. Don’t forget PPC A pay-per-click campaign is a good tool to help your website receive immediate traffic from highly competitive search requests; it’s pretty hard to get on the top of Google using highly competitive keywords like ‘rent an apartment in London’, so why not just pay for it? 8. Let a client find your location Geography matters and reputation matters even more. Don’t ignore the possibility of adding your business and your properties on Google Maps and on other local maps which are popular in the region. Firstly check if somebody has already done it on, for example, Google+ or Foursquare. 9. Be social – be creative Create pages on social media to present yourself and to get feedback. Start discussions and provide your online ‘clients’ with the information they are looking for. Don’t try to share the same content everywhere – use the specific opportunities of each social media. 10. Email your clients Newsletters are underated and a great way to remind customers about your business. Emails are still one of the best ways to get leads and the cheapest with highest ROI.
Posted on: Wed, 29 Jan 2014 11:51:27 +0000
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