12inch&18degree chaihezi=c Zaki creator of lighblack=z c: I am so glad that the theme party of 12inch&18degree was successfully held and I also believe that you made a great effort to plan this fresh and special activity. z: Yes! My friends and I worked through several nights to decorate the place and because of the limitaion of the location and time, we got less than 3 days to make those deceration. So we devoted a lot behind the success of the wine party. Luckily, all efforts are deserved. c: You worked very hard. Hah hah~ Actually, many people think that 12inch&18degree is very innovative and also wonder where this great conception comes from. z: Hah hah hah... This is really an interesting story. Thanks to a friend, I knew Jacky, one of the bosses of My Dream Fine Wine. I love drinking and so does Jacky so I often go to his cellar to have a drink. And gradually, we became close friends. One night, we drank to the midnight and you know that people love talking a lot after drinking. So we chatted a lot. And then Jacky said that why didt we do something serious instead of just drinking too much like it. In fact, I drank little wine before but I have learnt to drink some of it since I knew Jacky. He can be called an expert of wine and taught me how to drink wine and kept telling me that wine also had their own charateristics just like human. Having heard that, an idea that mixed charateristics of figures and wine came to my mind. As for the form of collaboration, we thought that we could just intergrate what we had. It seemed that holding a party is quite ok. Hah hah hah hah~ Actually working together was an excuse for us to continue to play together. So the prototype had been begun to develope at that time. c: Well. So how did you come up with the name ,12inch & 18degree? z: When we got the prototype of the wine party, we set about to organize the whole thing. I was in charge of scheme, creativity and design and Jacky was mainly responsible for carrying out some concrete things and contacting with clients. At that time, we told people about this idea and plan, hoping that we could improve the activity via different feedbacks. We certainly got many constructive opinions and suggestions from friends from all walks of life. The reason why we wanted to mix wine with figure was that we hoped to demonstrate a concept that nothing was impossible and also hoped that more and more people can try to understand more things about the spiritual level and the stories behind the product and the brand, which were invaluable, through the proudcts, the material lane. At the beginning, I wanted to name the party Possibility, but the word left an impression that was uncertainty instead of infinite possibility. So we abandoned it. And then we thought more from different angles like wine and figures were romance for men in their different periods. But we still could not figure out something we were all satisfied. Finally, we felt that what we were doing was a new definition of a kind of conceptual mesurement. So we began to consider the name from measurement. The size of a figure is 12 inches while 18 degrees is the best temperature for reserving wine. Therefore, we decided the name and never wanted to change it. c: I guess you drink a lot for celebrating the idea of the name. z: hah hah hah~ c: We can see a lot of devices mixed with charaters of lighblack and wine on site and many illustrations and charaters we have never seen before were also there. Can you reveal some information of these new charaters? Or some future plans about lighblack? z: Yep. We could see Keni Uno，Keni Uno in the mirror，Zack Anderson，Mark and Dee there, which we sold before and Flower Gold which was going to be on sale was also there. Our team designed all these charaters one or two years ago. In the process of planning, the team spent a plenty of time reaching on agreement, modification and recreation. We still insist that we dont operate lighblack as a commercial brand. You know that I used to be an advertiser and I clearly know that the real difference between commercial and artistry. But for this brand, we abandon many commercial ways for it. At the beginning of desighing, we make it in the most casual, persistent and core way, we keep polishing it. So charateristics, accessories, details of clothes and even the extent of girdling are all modificated repeatedly by us, especially me. I stick to 100% restore the image in my mind so many members of the team are made to freak out.Hah hah~ . Therefore, the final presentaton of lighblack in everybodys hand can be considered as a conceret presentation of my personality, which leads many people to love it or indiscriminately yell at me in front of the computer. Oh, I digress. So the plan of lighblack in the coming year will be the same as I talked before. Actually many plans are made one or two years in advance but we just love making everything go slowly. Flower gold will be the first product of the new year and it would be an innovation of lighblack, not like any other old charaters. It will be filled with more sense of design. As for other products, Sam Blue is basically finalized and will meet everyone soon. And we will also have the one and only female charater of lighblack, Funk Funk, but we are still working at it and we believe that it will be published in the next year. As for Storm Punk we published in 12inch & 18 degree, it is a branch story of the parallel world of lighblack and an alternative short video about 4 musicians. We will finish it in the coming year but we havent decided the region to sell. c: Oh you reveal a lot. For us, lighblack always keep a low profile and are mysterious. HAH HAH. Thank you for your sharing. Wish you make more good work and also wish the coming activity of 12inch &18degree a great success. z: I also hope that chaihezi will be better and better. Drink with me when you are free~ c: hah hah hah~ Sure!
Posted on: Tue, 16 Dec 2014 04:11:29 +0000
Trending Topics
Recently Viewed Topics
© 2015