5 Common Brand Messaging Mistakes by Marketers This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Messaging is an important part of branding. Your marketing messages must capture your audience’s attention and compel them to action, whether they’re shopping in the store, browsing on your web site or recommending your product to a friend. And yet even the most seasoned marketers sometimes struggle to develop effective messaging. See also: Use These 10 Apps During Downtime “Many communicators forget that great messaging begins with their audience’s core values, not their product,” says Whitney Greer of branding consulting firm Brandularity. “When you’re not honing in on what people truly care about and coming across as authentic, your messages will miss the mark.” Read more...More about Small Business, Branding, Features, Business, and Open Forum mashable/2013/08/05/branding-mistakes/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss #Tech #Technology #News #Updates #Like #Follow #Comment
Posted on: Mon, 05 Aug 2013 13:08:16 +0000
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