5 steps before you begin optimizing each channel: 1. Know your primary social media objective. 2. Hone in on your target audience—and get to know them. 3. Determine your key topics and create content around them. 4. Build a profile on the “Big 5” networks with a unified brand. 5. Create a plan for how much time you want to spend on (1) creating/posting content and (2) engaging with your audience.
Posted on: Mon, 05 Aug 2013 13:32:54 +0000
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