6 Ways to Choose a Media Buying Company. Choosing a media buying services firm can be a difficult and confusing task. This report offers guidance in choosing the buyer that is right for your company. 1. Cost As a general rule, established media buyers and advertising agencies get a 15% discount from television and radio stations. This means that an ad you would buy for $100 will cost the buyer only $85, the difference being retained by the buyer as payment for services. For this reason, using a media buyer shouldn’t cost your company any more than doing all of the work yourself. Depending on the size of your budget, some buyers may rebate a portion of their discount back to you. While this may seem attractive, it may not be the best strategy – as with most things in life, you get what you pay for. As you’ll see from the other five ways to choose a media buying services company, additional services are important, and will often increase the percentage that the buyer will charge. With large placement budgets, these services are well worth the investment. 2. Media Strategy vs. Media Placement . . . . . arabyads/?p=154
Posted on: Mon, 08 Jul 2013 10:57:18 +0000
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