7 Levels of Social Media for Trade Show Marketers Article By Mike Thimmesch Level 3: Create Your Own Content After listening and sharing, it’s time to step up to the next level — creating your own content to share on social media sites. This is not for the faint of heart. It takes a commitment, because once you start, you have to sustain your pace of content, or else you’ll look worse off than if you had never started. Write a blog, create videos for YouTube, and have regular ideas from your own perspective to share via Twitter, Facebook, and LinkedIn. Hint: It’s a lot easier to have a blog, and then share your content in bite-sized chunks via Twitter and Facebook, than to create lots of little content just for Twitter and Facebook. Content that will get shared and build your brand is the same as content others produce that you’ve been sharing — useful, entertaining, funny, and newsworthy. But now it’s from you and your company, so you are even more actively building your reputation with the millions of people online. Content you create as a trade show marketer can be a pre-show or post-show video you post on YouTube and Facebook, pre-show Tweets about all the great things you are giving away in your trade show displays, or a blog post post-show recapping the new product you introduced at the show.
Posted on: Fri, 29 Nov 2013 15:00:00 +0000
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