8 Money Draining Mistakes That Could Cost You Sales (condensed from Constant Contact resources) Mistake #1: No baselines or goals Mistake #2: Lack of distinction We do X, for Y, so they can Z. For example, our X-Y-Z is: “We do digital marketing by applying our patent-pending Predictive ROI Method for companies with $1 million to $30 million a year in revenue so they can increase their online return on investment by 200 to 500% or more, guaranteed, or it’s 100 percent free.” Make your X-Y-Z short, concise, and packed full of value for your customers. Mistake #3: High bounce rate Reduce bounce rate in three simple steps: 1.) Place your X-Y-Z message on the left side of your Home Page, above the fold so visitors can quickly understand what you do 2.) Eliminate visual clutter on your content pages 3.) Present clear calls-to-action Mistake #4: Poor search engine optimization (SEO) Create a free account on SEOBook and use their Keyword Selector Tool. The tool will show you the number of times a particular keyword in Google is searched for every day. Awesome data! Mistake #5: Not knowing your customer Mistake #6: Bad customer experience Mistake #7: Too much institution speak Mistake #8: Ambiguous calls-to-action Each page of your site should have a clear call-to-action, along with easy steps visitors can take to move forward and hire or buy from you. Consider adding three simple steps as a place to start: 1.) Download your latest eBook 2.) Register for your upcoming webinar 3.) Buy or call you now Eliminate these 8 Money Draining Website Mistakes and you’ll see more visitors, more leads, and more sales!
Posted on: Wed, 03 Jul 2013 13:59:07 +0000
Trending Topics
Recently Viewed Topics
© 2015