8 Ways Social Media Affects Your SEO 2. Author Authority – Google Author Rank Ever since the launch of Google+, Google’s search engines have become more integrated with social cues and features for the growing social network. Google allows an author to associate his or her content with their Google+ profile to ensure that their account and bio are linked to the content in search engine results. By including the rel=”author” tag on your website, linking the websites you write for in the bio of your Google+ profile, and including a link to your Google+ profile in every article you’ve written, your author listing will appear in the search engines. This is important to build credibility for your content appearing in search engines, further driving recognition and trust with your audience and content creators. The listing will pull in the name, photo, and the amount of followers the author has on Google+ in addition to the URL, title tag, and meta description of the web page. The benefits of how an author is ranked are continuing to grow past a listing in the search results to more visibility in search engines overall called in-depth articles. Google has suggested that the authorship markup will be taken into consideration when it lists more in-depth articles on a broader topic a person is searching for. The author tag also ensures that when your content is syndicated or scrapped that it is correctly associated with the original author of the content, avoiding duplicate content issues in search engines. Follow TriLeaf Designs to receive more complementary tips. Or read more at blog.sumall/journal/8-ways-social-media-affects-seo.html#ixzz36mzz1R00
Posted on: Sat, 02 Aug 2014 12:45:01 +0000
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