8 years ago when I sat in an MBA classroom, I picked the subject Impact of Social Media on Marketing for my Big Project. Those were the days of Hi5, Orkut and Myspace. Facebook hadnt yet caught on in India and I dont really remember if Twitter was even around. The professor who was supposed to help & guide me through the project told me I had picked a bad topic and obviously I didnt get a very good grade on the project. Later when I joined work at one of the biggest advertising firms in the country and told a few people about my project no one was impressed, and so I let it slide and plunged into the world of product packaging TV & radio ads newspaper ads billboards shop signage and blah. While it was fun, it just wasnt my thing. Then lo & behold I found a job that said Social Media Marketing Executive wanted, and there has been no looking back since then! That said, I think the next trend would the demand for more privacy on social networks and less marketing and hence it probably is time for me to diversify! However, it is true that Social media has been my livelihood for the last 5 years! It is also the first place we where launched the many businesses we have been experimenting with, the place where we bought a generator, a fridge, furniture, microwave, mixie and a whole lot of other junk that we love to hoard :)
Posted on: Thu, 07 Aug 2014 05:00:46 +0000
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