A Sour Lemon award for the the most illogical association in marketing by Susan Komen foundation for breast cancer research: A fracking drill painted pink. Never mind that chemicals used in fracking could be tied to serious problems in women’s health! In an excellent experiment in #branding, the Susan G. Komen Foundation partnered with fracking company Baker Hughes to paint 1,000 drill bits Passionately Pink. These drill bits were dedicated at a Steelers game in Pittsburgh, in the heart of natural gas country, because in 2014 there’s no better way to show you care about women than to host a ceremony at an NFL game that prominently features a quarterback known colloquially as “Rapelisberger.” WHAT WERE THEY THINKING OF?!!
Posted on: Thu, 25 Dec 2014 21:40:18 +0000
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