A few months ago, we released the Content Explorer as an addition to the Performance Platform. This tool provides a snapshot of how pieces of content are performing using bespoke engagement measures across the different formats (Guides, Answers, Smart Answers and Benefits). The strength of this approach lies in its visualisation of the data, giving a quick indication of performance, spotting the best and worst extremes of performance, and understanding relative importance based on weekly views. While this works at a high level, the Content Explorer only gives an overview of the previous seven days. For more general audiences, that’s a reasonable compromise between communicating about performance and displaying a meaningful volume of data. But if we’re to use this information internally to make our use of feedback from users faster and more efficient, we need to dig a bit deeper. Mapping the longer-term trends of content performance alongside other information would help give a complete picture of all potential influences on how users find our work. This is essential in allowing us to make continual improvements to our products. #DataScience
Posted on: Tue, 25 Jun 2013 06:01:36 +0000
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