A fun two-part assignment for you: a. Please write down every “industry “rule” in your business. Let us help you get started: - How products/services are designed - How products/services are priced - How and products/services are sold - How products/services are delivered - How products/services are advertised (We could go on, but you get the idea.) b. Then, after a day or two, try to figure out how you can quickly defy as many of them as possible. If you manage to execute this well, chances are you’ll be well rewarded. Not convinced? Fair enough. Consider this: when the first iPhone came out, it did not feature push-button dialling. Still not convinced? Consider this: “The only way to make real money is to offer the public something entirely new, that has style value as well as substance, and which they cannot get anywhere else.”— Sir James Dyson (the inventor of the Dual Cyclone bagless vacuum cleaner), in Against the Odds: an Autobiography
Posted on: Mon, 03 Feb 2014 18:31:08 +0000