A hair salon, let’s call it Salon A, was doing great business, offering haircuts for £25 with no shortage of happy customers. Then, one day, across the road, a competitor, Salon B, opened up and … wheeled out his sandwich board. “Cheap £10 haircuts”. Salon A watched in dismay as his customers flocked to the new, cheaper salon. After mulling this over for a few weeks, he came up with a plan. On Monday, he wheeled out his sandwich board. “We fix £10 haircuts”. COMPETE ON PRICE ALONE AND YOU LOSE THE RACE
Posted on: Tue, 17 Sep 2013 11:00:22 +0000
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